British TV show, “This Morning,” highlights Costa Rica as a top tourist destination as part of the Tourism Institute media campaign.

“This Morning” is a British daytime TV show broadcasted live every weekday across the United Kingdom. The program hosted by Phillip Bryan Schofield and Holly Marie Willoughby, features a variety of news, showbiz, fashion, beauty, lifestyle among other entertainment topics.

“The United Kingdom is one of the markets with the best prospects for Costa Rica and therefore it is extremely important to promote the country through spaces such as 'This Morning,' which for the first time filmed in our country and lived the experience of enjoying a sanctuary of sustainability,” said Ireth Rodríguez, institute director of publicity.

The institute has sponsored three five-minute videos, presented by the Australian veterinarian Scott Miller. The videos showed the following favorite tourist attractions in Costa Rica: Sierpe, Corcovado, Uvita, the Tárcoles River, Caño Island and Monteverde, these places in Puntarenas Province. As well as the Arenal Volcano and La Fortuna in San Carlos, these in Alajuela Province.

Carrying out this campaign is part of the actions by the institute in Europe to position Costa Rica as "a biosecure destination with a sustainable model that respects its biodiversity," the authorities said.

Miller visited the country in February. He filmed the videos for a week as part of the show's miniseries called "Dr. Scott's Animals of the Americas."