The Tourism Institute launched its most recent campaign to promote the country at the South by Southwest (SXSW) festival that took place in Austin, Texas, USA.

The festival Kicked off on March 11 and closed its doors yesterday. The 9-day festival includes a variety of conferences on comedy, design, tourism, art, among many others. It is estimated that more than 70,000 people participate annually.

"Costa Rica has a notable position in the world, due to its sustainable tourism model that is committed to the conservation of the environment and the social progress of communities," said Carolina Trejos, director of marketing for the institute. "We are a destination that has opted for a growth model without crowds, with multiple outdoor activities, where well-being is a way of life, allowing social progress to be carried throughout the territory.”

Costa Rica has a booth decorated with a Francesco Bracci-Moreno sculpture of a turtle made from recycled material. Visitors took with them flyers about the Central American destination.

Starting Friday, April 1, the covid pass requirement for fully vaccinated tourists will be eliminated. Also eliminated is the health policy insurance requirement for unvaccinated people.