The Alberta-Headquartered Critical Mass, a Canadian company focused on digital experiences, announced the expansion of its operations in Costa Rica.

According to the firm, it will strengthen its global operations by integrating with the Costa Rican production agency Hangar Interactive. Through this growth, the company seeks to consolidate in the Latin American market and position itself as a benchmark, thanks to its service offer. 

 

In 2008, Critical Mass founded The Hangar Interactive in the country as an independent agency. Now the Canadian company will decide to integrate and consolidate itself into a single company, with a new division for Latin America. 

Costa Rica becomes the pioneer country for the new project, Critical Mass (CM) Latam, bringing experience and knowledge in the creative and technological area to the region. 

 

“As Latin American consumer habits start changing, the brands need to consider how to create an accrued experience with the customer, using different channels, devices, frontiers, and time, and Critical Mass is firmly positioned to be the global and regional partner that provides universal programs and local experiences,” said Jaime Escobar, the Executive Vice-President of CM Latam.

 

According to Escobar, “this integration opens up a world of possibilities. We will work from the office in Costa Rica in synergy with our counterparts in Canada, the United States, the United Kingdom, and other regions where the company operates. In this new stage, we will evolve from being a digital production company into also including strategic services within our new offer: 3D design and animation, e-commerce, audiovisual post-production and creative automation among others.”

 

Critical Mass provides digital services to international companies such as Apple, Nike, BMW, AirBnB, Marriott, Johnson & Johnson, Citi and DirectTV.

The firm is currently hiring in profiles such as back-end, front-end, full-stack, and Java web developers (senior, intermediate, and junior level), project management professionals, software quality control specialists, UX/UI designers, visual and production designers, and specialists in data analysis (Marketing Science). 

 

The benefits that this company offers include flexible scheduling, telecommuting, private medical insurance, and educational opportunities. Those interested in applying for a job vacancy should visit the firm's careers website.

Critical Mass is one of many international companies investing in Costa Rica. Last week, the U.S. restaurant brand California Pizza Kitchen announced the opening of its operations in the country.

Over 40 companies opened more than 5,000 job vacancies this week on the virtual Multilingual Job Fair in Costa Rica.

Even though new businesses are creating jobs in Costa Rica, the unemployment rate remains at 11.8%, according to the National Employment Survey. The data recorded from June to August, show that there are more than 292,000 people without registered jobs. Of these, 154,000 are women, making up 52% of unemployed people in the country. 

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