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| Basic display
advertising rules:
1. Advertising is accepted at the discretion of the
newspaper. A.M.
Costa Rica reserves the right to edit, revise or reject any
advertising.
Advertising in bad taste, which contains libel or which panders to the
baser instincts will not be accepted. Specifically, graphics in which
individuals
are in extreme undress will not be accepted. However, 2. Advertising must be more than just an Internet button for a particular business. Readers must be given a reason for selecting the advertiser's offering. An effective advertisement is a complete sales talk that encourages reader response. A.M. Costa Rica encourages quality advertising by quality clients. 3. E-mail addresses and Web page links are encouraged because this is an online newspaper with a sophisticated readership. 4. All display advertising must be paid in advance in
cash, checks.
or via PayPal. Advertising is
denominated
in U.S. dollars and is payable in dollars or in colons at the
established
daily rate of exchange. Payment is to Consultantes Río
Colorado,
S.A., the parent company of A. M. Costa Rica. Bank transfers 5. The newspaper has established a system of payments to accounts in Banco Nacional for the convenience of its clients. We take deposits at Banco Nacional in our corporate
name: dollars: 617222-5 If an advertiser has an account with another Costa Rican
bank, he or she can
make the deposit electronically via the Sistema Interbancario de
Negociacón y Pagos Electrónicos (SINPE). Those
extended account numbers for us are: colones: 15100010012130712 Using SINPE costs a few dollars, depending on the bank,
but it sure beats standing in line. PayPal is an electronic fund transfer service based in the United States. If an advertiser has an account there, a simple payment transfer can be made. If not, an advertiser can provide the firm with a credit card number and make a transfer. That way, the credit card number is not subject to theft here. The message to their server is heavily encrypted and ultra secure. Our payment address there is You can get to PayPal from here: https://www.paypal.com/affil/
If you choose to open an account in Pay Pal, persons in Costa Rica should use whatever U.S. address they might have because Pay Pal still has not reached agreement with the local banks and credit card companies here. Pay Pal is owned by eBay, the online auction firm. 6. A. M. Costa Rica is not responsible for circumstances outside its control, including system failures, natural disasters, power shortages, Internet outages or acts of war here or elsewhere. However, advertisers will not be charged for any advertising that is not published. 7. The advertiser and advertising agency assume liability for all content [including text representation and illustrations] of advertisements published and also assume responsibility for any claims made against A.M. Costa Rica, including costs associated with defending against such a claim. 8. All positions are at the option of Advertising account executives are not authorized to modify this provision or to guarantee positioning on behalf of A.M. Costa Rica. Misclassification of classified ads is not permitted. 9. A. M. Costa Rica will continue to make public its monthly readership statistics, which are maintained by an independent statistical program at the Web server in the United States. When there might be a doubt as to the validity of the statistics, A.M. Costa Rica will make every effort to validate the numbers presented. 10. A. M. Costa Rica will maintain editorial independence from its advertising clients, however, all business people in Costa Rica are encouraged to provide information for news stories about successes, expansion or other business events. Advertising executives may not promise editorial placement. 11. Advertising that does not arrive in a JPEG or GIF
format will be
subject to a $20-per-hour preparation charge at the discretion of the
newspaper.
The advertiser or advertising agency shall pay the cost of composition
of
advertisements set but not used. Charges for changes [not corrections]
from original layout and copy will be based on current composition
rates. 12. A.M. Costa Rica will not be responsible for errors
appearing in
advertisements or for errors due to late delivery of material from the
advertiser or advertising agency or from a third party designated by
the
advertiser or advertising agency as a source for material. 13. Cancellations, changes of insertion dates and/or
corrections must
conform to published deadlines. 14. Cancellations or changes cannot be guaranteed in
classified advertising
between the time the ad is ordered and the initial publication. 15. A.M. Costa Rica does not assume any liability for
the return of
material in connection with advertising unless a specific written
request
is received to hold such material subject to order for a period not
exceeding
30 days. 16. Claims for errors must be made within 72 hours
following publication
date. 17. There will be a $25 charge for any check not honored
by the bank.
Returned checks must be replaced with certified/cashier/wire transfer
funds |
within 48 hours
of notification. A.M. Costa Rica reserves the right to
withhold further advertising pending receipt of replacement funds. 18. In the event an account is referred to a third party for collection, advertiser agrees to pay collection and/or attorney fees, as well as court costs incurred to effect collection. 19. Incorrect rates on insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged at the applicable rates in effect at time of publication. 20. Insertion orders are accepted by A.M. Costa Rica subject to the foregoing terms and conditions. Terms, conditions, rates or agreements not set forth herein or in then-current rate schedules are not binding on A.M. Costa Rica. Customer service representatives and sales representatives are not authorized to modify these terms and conditions. 21. The deadline for Internet-ready display advertising material is at noon the day before publication. However, in case of emergency, A.M. Costa Rica will try to work with advertisers to ensure placement of the ad. The deadline for advertising for which A.M. Costa Rica must make Internet ready is at noon two days before the day of publication. In the case of Monday publication, the deadlines are noon Friday and noon Thursday. 22. The newspaper will not be published Christmas, New Year's Day or Good Friday, all legal holidays in Costa Rica. The following positions for advertising are effective as
of June 18, 2007: Page One Spaces are available at the base of the page. (see below) This is the page nearly all readers visit initially, and contracts are required. 1. Spaces are 300 pixels by 218 (or 3 inches) or 600 pixels by 108 (1.5 inches). These are $12 a day. There are discounts for contracts of 30 days or more. Contract discount rates: 30 days (six weeks) = 5 percent discount for a net price of $342. 90 days (18 weeks) = 10 percent discount for a net price of $972. Six months = 15 percent discount for a net price of $1,326. one year (257 days) = 20 percent discount for a net
price of $2,467. 2. Several spaces of 145 pixels by 218 pixels are available on Page One. This space sells for $6 a day. Contract discount rates: 30 days (six weeks) = 5 percent discount for a net price of $171. 90 days (18 weeks) = 10 percent discount for a net price of $486. Six months = 15 percent discount for a price of $663. One year (257 days) = 20 percent discount for a net
price of $1,234. 3. Two spaces 220 pixels are available adjacent to the nameplate and sell, contract only, for $12 a day with the same discounts.
A 30-insertion agreement is $371. A 90-insertions agreement is $1,053. A 130-insertions agreement is $1,249. A 257-insertion agreement (one year) is $2,673. Newspages (http://www.amcostarica.com/morenews.htm)(http://www.amcostarica.com/morenews2.htm) (http://www.amcostarica.com/morenews3.htm) (http://www.amcostarica.com/morenews4.htm) Spaces are available at the top and base of the second, third, fourth and fifth newspages. The spaces are 350 pixels by 218 pixels These spaces sell for $11 per day. Contract discount rates: 30 days (six weeks) = 5 percent discount for a net price of $314. 90 days (18 weeks) = 10 percent discount for a net price of $891. Six months = 15 percent for a net price of $1,216. One year (257 days) = 20 percent discount for a net
price of $2,262. Real estate and tourism pages (http://www.amcostarica.com/realestate.htm)(http://www.amcostarica.com/tourism.htm)
1. Spaces are available at the top of each page. Each space is 350 pixels by 218 pixels deep, about a half page by 3 inches. Or a space could be horizonal at 700 by 108 pixels The rates for these places are $10 a day. Contract discount rates: 30 days (six weeks) = 5 percent discount for a net price of $285 90 days (18 weeks) = 10 percent discount for a net price of $810 Six months = 15 percent for a net price of $1,105. One year (257 days) = 20 percent discount for a net
price of $2,056. 2. Five or more spaces are available along the right hand side of the page. These sell for $6 a day for a minimum of 10 days. Contract discount rates: 30 days (six weeks) = 5 percent discount for a net price of $171. 90 days (18 weeks) = 10 percent discount for a net price of $486. Six months = 15 percent for a net price of $663. One year (257 days) = 20 percent discount for a net price of $1,234. |
|
300 pixels by 218 (or 3 inches) $12 a day with discounts |
300 pixels by 218 (or 3 inches) $12 a day with discounts |
|
$12 a day with discounts |
| This
space is 145 pixels by 216 pixels or 3 inches $6 a day |