The series shows the struggles business entrepreneurs have faced during the pandemic.
- Photo for illustration purposes only -

Published on Thursday, August 5, 2021
By the A.M. Costa Rica staff

The Tourism Institute creates the series "Tourist Heroes" to highlight the human side of national tourism through the stories about tourism entrepreneurs.

The series shows the struggles business entrepreneurs have faced during the pandemic.

“This material is very special, it shows us the human side of tourism through stories, such as the one about Kattia Pereira, the first woman to be certified as a Cerro Chirripó tourist guide," Gustavo Segura, Minister of Tourism said.
Each of the seven episodes shows Costa Ricans who have dedicated their life, skills, time and passion to the development and innovation of tourism in Costa Rica. For example, one of the chapters shows the story of a tour guide, Erick Morales, who is a descendant of a native Cabécar mother and a native Bribí father.

The film was made in tourist hot spots such as Monteverde, Nosara, Pacuare, Sarapiquí, Caldera, Cerro Chirripó and Bajos del Toro, among many others.

According to the institute, the protagonists who are real-life people and not actors were chosen based on their stories and experiences in rural tourism. "Through their stories, we can learn about the importance of values ​​such as friendship, resilience, the cost of living in the present times, continuing to dazzle us with the natural beauties of our country and fighting to make our dreams come true,"  they said.

The institute will release an episode per week for the next seven weeks on their YouTube channel.

The film and travel agency WonderMore was hired by the institute to make the series. 

In March, the institute hired WonderMore to produce the video series "A Look Inside," which was presented in movie theaters.

Also in March, the institute sponsored a video series to be displayed on the Planeta Calleja television program to attract Spanish tourists.

What other type of series should the institute make to attract more tourists?
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