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- Photo via Tourism Institute -

Costa Rica promoted as a

tourist destination in Mexico


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Published on Tuesday, October 11, 2022
By the A.M. Costa Rica staff



The Tourism Institute is developing an advertising campaign to promote Costa Rica as a tourist destination for Mexicans.

As part of the campaign, 36 billboards showing Costa Rican nature landscapes were placed in high-traffic places such as Paseo de las Culturas Amigas and Paseo de la Reforma in Mexico City.
 
With the motto "A look at our Pura Vida essence" the exhibition will be available to the public until Nov. 2 to allow pedestrians to learn more about Costa Rica.

According to official data provided by Mexico City officials, about 300,000 people pass through these streets per month. Someone may be interested in learning more about Costa Rica after seeing the billboards.

As part of this campaign, authorities allied with the chain of Mexican restaurants "Carajillo" to include traditional Costa Rican dishes on a special menu that was prepared by Costa Rican chef José González and Mexican chef Juan Arroyo.

The menu includes roasted squashes, Caribbean grilled shrimp and strawberry custard ice cream among others.
 
“This photographic exhibition, as well as the gastronomic experience that Mexicans can enjoy in Costa Rica, seeks to show you the essence of our country, its natural beauties, its flavors and the Pura Vida that characterizes us,” Director of the Tourism Institute Carolina Trejos said.


 

According to the institute's statistics, this year about 36,000 Mexican tourists have arrived by air for vacations.


Tourism is recovering this year. According to the Juan Santamaría International Airport, this year more than 406,200 passengers registered. This figure is equivalent to a recovery of 95% compared to the same month of 2019, the year before the pandemic.


This year, Costa Rica won the award in the category, "Best Destination for Long Distance Travel," awarded by the German travel magazine Travelbook.


All the advertising to travel to Costa Rica has local authorities expecting a significant increase in tourism for the 2022-2023 cruise season.  This new season is expected to exceed the number of cruise ships that arrived in 2019.


Records show that during the first half of the year, there have been over 1.2 million tourists in Costa Rica.


Just last year, over 1.3 million tourists visited Costa Rica.

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How else could the government boost tourism? We would like to know your thoughts on this story. Send your comments to news@amcostarica.com



 


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